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The Most Important Person in the World (will be whoever donates $5 billion to cure aging)

Posted: Wed, January 16, 2013 | By: David A. Kekich



Dear Future Centenarian,

You know how to boil a frog alive, right? (Not that we want to…)

The secret is to gradually turn up the heat. If you make it real hot, real fast, the frog will jump out of the pot. But if you turn up the heat slowly, before the frog realizes it, it will be too late, and the frog slowly dies. As aging humans, we are all slowly (and some not so slowly) being boiled alive by the ravages of time.

What if we had a major sudden breakthrough in a technology that could make possible the complete rejuvenation of a human being, turning back the clock to optimum health and youth? Allowing for MORE time with family and friends and MORE time to achieve all of the goals one dreams of?

Making super sexuality a forever thing, not just a highly-charged stage of adolescent life? Going and doing and moving like a well-oiled machine once again? Don’t you think aging billionaires, and anyone who could afford it, would make mad dashes to their checkbooks to complete the research before it’s too late for them?

We don’t have that breakthrough… yet! But it’s on the horizon – just beyond our reach.

Our scientists say they KNOW how to do it, and in our lifetime. But that’s contingent on funding.

Meanwhile, the world’s 1,226 billionaires, like that ill-fated frog in the story above, are slowly being boiled alive. (In fact, Steve Forbes estimates there are actually about 3,000 billionaires.)

Why, then, aren’t they, or at least several of them, stepping up to the plate and getting out of the slowly heating “pot” that will put an end to all that they now enjoy and have worked so successfully to achieve?

After all, at least 215 of them have $5 billion or more, and we estimate we might solve aging for less than $5 billion total spread over the next 16-20 years. To put it in perspective, we spend more than that in the U.S. every day on a broken healthcare system.

For one thing, a proposal to fund the necessary research is out of the scope of their business or their favorite charity(s). After all, most high achievers at that level have diverse 1) business interests, 2) charitable activities and 3) investment portfolios.

But having what we’re proposing as a focus makes little sense according to their (obsolete) guidelines. The ONE SINGLE activity that could extend all three, supporting life-extending research, better enables every other personal or business pursuit.

Let’s analyze these three:

They’re all important diseases to solve in themselves, but solve one, and another will probably get you. If you consider aging as a cause, and it is, then the others could be considered as symptoms. In other words, what could be a more impactful charitable contribution?

We believe that once people know about emerging technologies that could dramatically extend the youthful portions of their lives and their families’ lives, they will change the mix of their three major financial activities. No one wants to suffer and die and to see their families die when they have the power to avoid or at least delay that. And that is the proposition we are engaged in.

1. Business Interests – Anti-aging is an emerging trillion dollar industry. Entrepreneurs will build enormous companies, especially those who commercialize technologies that would dramatically extend the youthful portions of our lives, let alone reverse aging.

2. Charitable Activities – We lose 100,000 people to aging every single day. Then factor in the suffering. And how about the trillions of dollars of related medical costs? Then there are the social costs of continually losing our most productive and valuable minds. Learn how to control aging and we have pretty much solved heart disease, stroke, cancer, arthritis, etc.

3. Investment Portfolios – Nearly every billionaire is invested directly or indirectly in soft drink, fast food, tobacco, processed food or alcoholic beverage companies. Another common thread is that they have virtually zero dollars invested in companies or technologies which will keep them from being slowly boiled to death. Isn’t this seriously out of balance?

Even if any thought there was just an outside chance for open-ended youthfulness, they would probably be very interested in giving it a shot. And the worst thing that would happen to them is there would be slightly less money for their heirs.

Some billionaires actually get it and in fact have offered some funding. But none has made a major commitment as far as I know. And that’s tragic – for them and for you.

This isn’t about any single person taking a plunge. On the other hand, someone who was able to single-handedly fund all the research, and completely change the world as we know it, would probably be recognized as “the most important person in the world.” Certainly preserving 37 million lives a year would be worthy of that title.

More realistically, however, the investments and donations will be spread among many. But those who step up to the plate now will be the ones who make the most impact. Every day’s delay could ultimately cost up to 100,000 lives… they included.

The bottom line is… it completely baffles me why the world stresses and becomes obsessed over their businesses while they ignore extreme life extension endeavors. Building empires, investing, new innovations, competition, distribution, regulatory nightmares, administration, human resources and other activities consume business and financial leaders.

Then around eightyish, they die. How have their activities contributed to their wellness and longevity, or anyone else’s for that matter? Except for the prospect of leaving something behind, what did it ultimately matter to them?

Please understand, I support and admire enterprise, contributions to society, a purpose of life and the commercial intricacies that enabled complex societies to develop and flourish. Without them, we would not have reached this point… where controlling aging is finally possible.

Suddenly, the whole world is different. Transitory pursuits will still play key roles in our economies. But transitory they are, and transitory we are as long as we focus on traditional financial and business pursuits to the exclusion of life extension.

Instead of planning on leaving a legacy, those with the financial means can now plan on LIVING their legacy if they so choose.

More Life,

David Kekich

This essay was first published in Maximum Life, HERE 

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