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Transhumanist Ideas Need to Evolve for Mainstream Popularity – how can this be accomplished?

Posted: Wed, December 12, 2012 | By: David J. Kelley

Why do you (transhumanists in general) care if mainstream thinking in modern civilization cares about ‘Transhumanism’?  

If you talk to random people on the street about transhumanism, you will get eye-squinting and other strange responses.  For the most part, the response will be negative. Transhumanism is not anywhere close to anything the average person cares about.

However, if you could back a few decades and ask someone about being ‘Green’ you would get a similar response to what you get now regarding ‘Transhumanism.’

In general, we all seem to agree that Transhumanism by itself is mostly a secular idea; that we as humans can be more than what we are, through the use of our own technology. But… right here is where you start to lose the average person.  

Even using the term ‘human’ is a bit too technical for the modern vernacular.  

You can’t stand on a soap box preaching the Singularity, transhumanism and/or technological evolution and get Mass Adoption.  Really, that is like 4 reasons to not adopt transhumanism right there.  The use of the word Singularity, ‘trans’ anything, technological and evolution by themselves is bad enough. If you use them together, you have entirely shot yourself in the foot. The average person is going roll their eyes and walk away; as all of these have connotations that are nerdy and extreme in nature or just bad. Besides, the consumer cares mostly for themselves and what makes their life better now.  

The consumer demographic cares about what’s cool and what’s fun and what’s hot, like being ‘green’ - so they can feel socially responsible or, rather, so they can be ‘in’.  (Keep in mind that the average consumer doesn’t want to be socially responsible if it requires effort; they just want to feel that way w/o any extra work or at least very little).

You can’t talk to a seven year old with the rich vernacular of high academia and expect to get anywhere; and it is the same with the average consumer.  Your message needs to be able to be consumed by the average 7 year old, and then you might have a chance.  

So what do we do?  First, you (meaning ‘we’) need to understand a few things:

* Why do we care to be part of mainstream thought?

* Who we are?

* We need to identify what we are trying to accomplish collectively, to be part of mainstream thought.  Do we want to affect change, and mold collective thinking? What is it that we want to do?

Let us start with the demographics part of this problem.  I’m not going to solve all these issues in this article but let us set our expectations and our goals around this. Hopefully, it will provide some guidance.  

As a side bar: as I became increasingly interested in ‘Transhumanism’ in the past year, I wanted to contribute in a way that seemed most important. As it turns out, there’s a major problem in transhumanism I can contribute to because it relates to my profession the last two decades. I’m currently the Principal User Experience Architect for an interactive marketing agency; my job is to make people want to touch ‘digital experiences.’ It never occurred to me that I could use that skillset to contribute, but after I started studying transhumanism, I noticed the problem of consumer perception. There’s a lack of understanding of key demographics, including amongst ourselves, as transhumanists. As it turned out the logical contribution to transhumanism at this time is to help provide a better understanding of the demographics of transhumanists.

Getting Our Demographic Bearings

Any time you plan a marketing campaign, the key thing is to gain mind share in the target demographic and build from there.  IF, in this case, you want to engage two different demographics, you need to identify both or all of them.  Leaving aside the generic consumer demographic for now, I’m going to focus on Transhumanism or the Transhumanist demographic.

In my research, first connecting with the LongNow, then KurzweilAI, and then Turing Church, MTA, Terasem and finally Zerostate, they all struck me as very different.  Not having a good demographic study on these groups, I assumed they were fairly related; but the more I learned, the more they seemed even more different.  I noticed when people from different transhumanist groups got together, there were frequently clashes and arguments. This indicated to me that Transhumanism is not a single demographic.  

Without research, I couldn’t confirm this; but there’s strong circumstantial evidence to support the idea that we have at least 2 (but more likely 3 or 4) completely unrelated demographics hanging on the term ‘Transhumanism.’  Of all the groups mentioned above, the most successful ones avoid the word transhumanism; wonder why?  

To relay our message and connect with consumers, transhumanists need to understand ourselves.  This enables us to form emotional connections between our ideas and the average consumer.  That being the case, I’ve provided a demographic study of ‘transhumanism’ at the end of this article.

But now, I have a small request for you readers; will you answer these questions for me?  

* Why do we want to be part of mainstream thought?

* What are we trying to accomplish collectively by being part of mainstream thought?  

Here’s a link:

I’m going to make the general assumption that we care about being mainstream so that humanity will move more quickly towards the singularity or transcendence which we view as a good thing and part of a somewhat altruistic vision of improving on the species.

So how do we connect to the larger Audience?

When we talk about connecting with an audience as diverse as the standard consumer the idea needs to be simple, broadly appropriate and emotionally engaging.  In the example of “going green” the broader market base feels like they are being socially responsible.  Note at this level we’re talking about a very vague ambiguous idea but still, it engages the consumer and makes them feel good.

But… going from where transhumanists are now, to being on par with being ‘green’ will require a lot of work.

First of all, we need to understand what is a ‘put-off’. For example, the word transhumanism is not going to work; as it has too much emotional or nerdy baggage in the mind of the general public.  To engage the public, we need an idea that takes a step back from transhumanism and from what I suspect are lots of rifts or demographics within our community.  We are different organizations, with different ideas and subcultures unto ourselves. Trying to ‘munge’ it all together is not going to work without a lot of fighting so let’s stop trying and start just helping each other.  We need a ‘big’ idea that feels good and that everyone understands  - without a nerdy culturally-charged word like ‘transhumanism.’

If you look at various groups that are related to transhumanism, you’ll note that the more popular ones, the ones with the most money and visibility, have taken a step back from or never got involved in ‘Transhumanism’ as a movement.  

For example, the Long Now is all about long term thinking and a clock.  They have money and a great idea.  A bit too much out there for the average person but it really is a good transhumanism club for the CEO’s with money.  

From a branding standpoint, H+ has the most potential but is still too tightly engaged with transhumanism.   

Then you have groups like Zerostate that have a great idea but the brand has hacker subculture written all over it; making it much more difficult to appeal to the general consumer.

Then there are groups like 2045, which are well-branded but the ideas are too radical to be swallowed in the west by the general public. Granted, it seems that Central and Eastern Europe have had a longer love affair with Syfy or at least with space and I think there may be some cultural differences that will help 2045 engage with the Russian people better than I could with the same ideas here in the west.

Given all that, it really boils down to this: that we need to step away from transhumanism and stop trying to all be part of the same club and accept our own diversity and all of our goals as being valid and recognize we are not part of the same demographic.  Then we need a big idea that everyone can relate to.  That is not to say we have to have that now; as it may evolve out of the movement in general.  While we are trying to get to that big idea, we can do things that are publicly accessible that distance us from each other but that engage the public with the idea of making life better for people.  This will give us additional engagement and drive emotional responses to our various brands (positive ones).   

Here are 10 ideas. If each listed organization did them, it would help and be the kind of thing that would speed the process along.  Remember the idea is to forget preaching all this transhumanist stuff and focus on contributing to civilization.  (These ideas are not meant as recommendations but as examples that would help us engage the consumer.)

2045 Party (aka Russia 2045)

Wouldn’t it be nice to see 2045 with an “Improving the Human Condition Center” in Moscow?  Holding conferences and educational programs from all over the world? Encouraging technological exchange programs to help research projects that further 2045’s vision? Plus,  youth programs that help drive youth interest in science and technology.


Zerostate Technology Institute develops various technical programs for teaching children across Europe skills in electronics, engineering, biomedicine and other STEM (Science, Technology, Engineering and Mathmatics) subjects with its motto ‘positive social change through technology’.  Offering programs free to schools, with Zerostate providing speakers or teachers for special events and programs, as well as running summer educational programs and camps for children at the Zerostate Technology Institute in the UK during the summer.


Terasem Institute for Biomedical research brings larger research programs together through its biomedical exchange program and its open source bio engineering programs as well as sponsoring science and technology programs with various youth groups to help drive interest in science and technology.

MTA (Mormon Transhumanist Association)

The Glory of God is intelligence within the LDS church, and - since the LDS church is more or less a transhumanist church already - it would be great for MTA to work with the University of Utah for their new Transhumanist Studies program or other technology programs, maybe a Human Centered Design and Engineering program? The MTA Art Center in Salt Lake also showcases the application of advanced technology in art through students from all over the LDS church.’s post-graduate program with its accredited online institute and summer programs for youth helps drive interest in science and technology, and is the easiest attended of all the transhumanist programs.’s humanities approach to improving human civilization helps all programs nationwide and works with various educational networks. An example is Partners in Learning Network - co-sponsored with Microsoft - providing curriculum, lesson plans and resources for teachers worldwide.

The Foundation

With the Foundation’s library that thery’re building, they could open or co-sponsor an institute for higher learning open to all educational programs to use the facility, as well as building one of the best library systems for technology knowledge ever. They could, additionally, also provide not just educational facilities but also funding for technology startups that help us move towards Singularity, plus the facility can showcase the use of new technologies in practice.

Turing Church

The Turing Church is in a unique position to influence actual computer science around how we measure AI and/or sentience. The Turing Church’s focus on AI programs worldwide helps move the science forward, with AI awards and certification programs of the best AI programs.  Additionally, sponsoring various AI classes at low or no cost through various education programs helps drive interest and expertise in the field.

Humanity Plus

With its user group approach, Humanity Plus funds meet ups in every major city and university around the world, not just in infrastructure but by developing them into strong community groups that connect with local academia, industry professionals, scientists, etc.; creating a tight community for people interested in being more than human.


IEET builds graduate programs in several universities becoming the standard for degrees in the ethical use of technology.  Their program and curriculum development work helps a million children become technologists and scientists.


WFS (World Futurist Society)

Takes its Future TV YouTube channel and works out a deal with SyFy to become a SyFy affiliate network on cable.  This internet streaming brings transhumanist-related programming from across the Transhumanist demographic to everyone’s living room.

There are a few groups I would leave alone, for example, the Long Now and Kurzweil’s operations, which are too strong a brand in both cases and doing fine. Remember, they are already disengaged from the word transhumanism.  The goal really is to “grow the idea” - maybe this is our big idea, that we can become more than what we are.    

I’m certainly not saying any of these groups need to do any of this but, stepping away from transhumanism and focusing on engaging the public, engaging the youth, educational institutes and additional research seems like it will help us get to Singularity. At a certain point, it might even become ‘cool’ to be a transhumanist in the main stream.  

If we are those that will transcend humanity, let’s use the old saying of European Aristocracy:  ‘Noblesse oblige.” Let’s declare that our obligation as the new nobility is to help those around us do the same. Let us be examples, leaders, and the light in the darkness.

When the world turns to greed, debauchery and war instead of science, knowledge and wisdom… help us step away from the cliff and, through the use of knowledge, wisdom and kindness, the masses will follow by example…

Let me step down from my pedestal for a moment…

Let us build a plan together.  Let me know what I can do to help but please fill out the survey listed below for the demographic you most align with.  I’ll correlate and publish all the results and let’s see what we can do to help the movement through activities that are less focused on transhumanism and more focused on raising the human condition.  Our task list is thus,

* Since I took it upon myself to go down the road of helping transhumanism as a movement understand itself I need to follow through with the demographic study.

* Everyone needs to participate as much as possible in the study.

* All of our groups need additionally to do things that are more connectable and more likely to get the public at large engaged.  I’m not saying my suggestions earlier are the things we need to do; they are only ideas and they might not even be the best ones.  

* We need to stop picking on ourselves; Amon’s ideas from Zerostate about being more inclusive are on track, so let’s be nice to each other and follows his example.  If we follow the golden rule, treat others as you would wish to be treated, we will be heading in the right direction.

From here we would get into marketing plans and SWOT analysis and all that; and specific groups should probably do that on their own but it’s up to them to do it.  

By all means, if you need help with that kind of thing let me know.  While I can’t do huge amounts of work for everyone, maybe I can point you in the right direction marketing wise. What’s important is developing that engagement with the public through the generic ideal of transhumanism, says that we should help improve the human condition beyond our biology for ourselves, our children and all of humanity.  Then, our big idea will just come.

 ~David J Kelley

Demographic Study Survey’s By Group (please only fill out the one your most closely aligned with):

The Foundation:




Long Now:

Turing Church:







One thing that occasionally crosses my mind is that maybe we do NOT want H+ to have mainstream exposure. Almost all of the needed technologies are coming along OK and perhaps H+ just might frighten enough people into causing a significant counter reaction against it.

The only tech that is not on track is the anti-ageing stuff, which ironically is probably the most important of all, esp to older people. The various Longevity Parties are now pushing that, not to mention Aubrey de Grey and SENS. None of which mention H+.

By Dirk Bruere on Dec 12, 2012 at 7:38am

Hi David,

this raises all the right questions (many of these i raised myself in my recent article “Be Here Now” while giving my personal, no doubt controversial, answers).

I’m glad you took up this quest.  “my job is to make people want” - this is just the skill we need.  And i just answered the 3 questions at, essentially thus: I think we are on the “right side of history”, meaning that our assessment of and extrapolation from current evolutionary trends are more correct than others’, and that the acceleration of this development is desirable to reduce the overall amount of suffering incurred while the necessary technologies are not yet operational.  The lack of understanding by the ‘mainstream’ is apt to delay, possibly derail, this development.  In this sense only i want to be “part of mainstream thought”, in fact this formulation sounds backwards to me: in truth i want mainstream thought to catch up with me and be part of transhumanist thought.

Yes, the TH label is not essential.  It will be helpful to have one though, in fact the ‘greens’ had a stroke of genius without even trying, by coming up with a one-syllable, non-intellectual (in fact almost qualia-like) symbol understandable by anyone and expressing aptly the common denominator of their efforts.  Amon’s recently proposed “The New” seems to be heading that way, but i don’t give it much of a chance as ‘new’ is the oldest cliché known to advertising.  Keep looking.

The other survey (just did the foundation one) has some problems in that some questions (“What is your political leaning?” etc) are impossible to accurately answer.

“Let us build a plan together” - i’ll do what i can to contribute, and can’t wait to hear about initial results.

Best - R.

By René Milan on Dec 12, 2012 at 8:30am

Thanks guys, I appreciate the comments.  on Dirk’s point, I agree that we shouldn’t be focused on trying to get TH mainstream but support the ideas and the development of society especially where it helps us get to transcendence faster.  I would rather see us focus on raising society to our an enlightened state and they will eventually catch on to the whole TH thing.  I do think that as we help others mainstream thought will at the least grow increasingly positive to individual groups and as we help raise civilization and help others that perception will improve over time to the point where maybe transhuman will be the new green but it shouldn’t be about any one brand.  I’ll get a demographic project page up and publish all the results by the end of the year and maybe we can run the survey each year.

By David J Kelley on Dec 13, 2012 at 8:33am

“We need a ‘big’ idea that feels good and that everyone understands - without a nerdy culturally-charged word like ‘transhumanism.’”

I agree, and I agree that the ads have to appeal broadly, emotionally and be short. That’s what MILE, the movement for indefinite life extension, does. Here are some of the basic MILE ads:

“For example, the Long Now is all about long term thinking and a clock.  They have money and a great idea.  A bit too much out there for the average person but it really is a good transhumanism club for the CEO’s with money.”

Exactly, and we have planted many sub groups around the world and the internet of different varieties and niches like that. There is a members only Immortality Institute that people can join as a member, there is the conservative meme bringing people in via places like the Campaign for Aging Research and the Methuselah Foundation, there is a marketplace of resources with the worlds largest discussion board on the topic at Longecity, there are ways to work with the political aspect of things through the Coalition to Extend Life and the Longevity Party, etc. There are things like FB groups everywhere that take idiosyncratic angles on the cause to meme people in from different perspectives to cast a wider net in the niche markets in that way. Some of the thousands of groups include those like Ending Aging, Immortality, Indefinite Life Extension, Abolitionists Against Suffering, General and Quantum Technologies Watch, the Cryonics Institute page, etc. There is a lot more to be done, but the cause continues to make progress over the years.

“I do think that as we help others mainstream thought will at the least grow increasingly positive to individual groups and as we help raise civilization and help others that perception will improve over time to the point where maybe Transhuman will be the new green but it shouldn’t be about any one brand.”

I agree, and that’s a large part of what MILE is about. It’s about bringing the information about this cause to a mainstream number of the world (not to be confused with general ‘mainstream’) so that the cause can have the maximum amount of support available that it can have. It’s also about working to leverage as many of our numbers collectively as we can, so that we can harness the effect of popularity tipping points and the crowd effect among other things. We build this crowd so the pools of resources available for the various research pathways that could bring about indefinite life extension are all funded to the hilts. Indefinite life extension is the flagship cause of Transhumanism at this point in time because its like the key that we use to unlock the door to the Transhuman world. If we die then we’ll miss that boat. MILE, at, works to help push this cause, and the main organizations currently supported there, onto the world stage, sooner rather than later.

By Eric Schulke on Dec 13, 2012 at 5:04pm

I think it is important to get more people to identify as transhumanists.  There are a lot of instinctive knee-jerk reactions against new technology, especially the kinds that transhumanists are in favor of.  However, as more people start to identify themselves as transhumanist, they will naturally tend to adopt more transhumanistic ideas, and this will change the debate.

I will say that I don’t agree with the idea that we need to sound “less geeky” or “get away from the transhumanist labels” or anything like that.  Partly because of the internet and similar developments, geek subculture has grown much larger and much more respectable over the past ten years or so, and yet transhumanism hasn’t.  Embrace your beliefs, talk about them, and help transhumanism grow to be a larger part of the geek subculture.  People who read science fiction, program computers, think about the future, ect, are already likely thinking in transhumanistic ways, so we need to encourage that.  And if we can get more of a social movement going, get more cultural and popular support, that will also help the movement grow.

Right now, most people haven’t even heard of transhumanism.  The first step towards acceptance will be going from the average person thinking “what is that?”  to the average person thinking “that sounds familiar; isn’t that that new geeky trend that young people are into?”

By Yosarian on Dec 14, 2012 at 2:34am

Eric;  Yes I agree with all of that.  I think if we focused even more on things that contribute and are productive and less time spent being critical of other transhumanist groups we could speed this along.  I think the bickering I saw and lack of continuity among several groups was more or less the motivation for me. 

Yosarian;  While I agree we shouldn’t shy away from talking about our beliefs we do need more engagement in the general public and we can’t let those knee jerk reactions fester and I think my proposals help overcome that.  While in context of each other and with the tech community I would agree with what you said.  As I said to Eric I’ve seen a lot of discontinuity or out right bickering among different groups and I think this is really problematic and probably the thing that is most important to stop and move past.  Its just not productive but its out right counter productive.

By David J Kelley on Dec 14, 2012 at 9:04am

“As I said to Eric I’ve seen a lot of discontinuity or out right bickering among different groups”.
Actually, it’s mostly personality clashes between individuals within various groups. Several years back I was kicked from both the ExI and WTA (HumanityPlus) lists for saying stuff that would not raise an eyebrow either here or in Zero State. Hence, IMNSHO some people are far too sensitive to contradiction.

By Dirk Bruere on Dec 14, 2012 at 1:37pm

Oh, when we’re talking about our beliefs with the general public, sure.

I’m just saying that I think transhumanism’s biggest problem right now is a complete lack of name recognition, the fact that so few people know about it as a concept.  Just for a little background, let me tell you how I first got into transhumanism.  I was talking online with some people about how I thought that we would eventually fix the problem of old age and death, about how I thought we would start upgrading mankind with genetic engineering and computers, and how I thought that we would eventually start to make true AI’s, and someone told me “Hey, Yos, I never knew you were a transhumanist.”  My response was “I’m a what now?”  Despite the fact that I have held transhumanist beliefs for decades and talked about them for just as long, and despite the fact that I know a lot about geek culture and assorted geek subcultures, I had literally never heard the word “transhumanist” before.  I would wager a guess that that’s true of most people, even most people who are already likely to support our ideas.

I just don’t think that trying to drop the name “transhumanist” is a good idea.  It’s a good name, very descriptive, and very attention-getting.  Like you said, there are a number of different small splinter transhumanist groups right now; we need to unite around common ideas, and we need to stop acting embarrassed or ashamed of those ideas.  If we drop “transhumanist”, then what do we have to unite us?  I don’t think “H+” is a great substitute, either; it isn’t very descriptive or self-explanatory, and it’s too bland sounding and forgettable of a word.  It’s just not something I can see people rallying around.

With any big social change, you tend to go through several steps:
1: I’ve never heard of them
2: I think I’ve heard of them; who are they again?
3: I’ve heard of them and I HATE them they are EVIL
4: I’ve heard of them and I think they make sense
5: It becomes the dominant train of thought

It sounds like you’re worried about avoiding step 3, but we’re not to the point yet where that’s really an issue; right now, we’re between step 1 and step 2 still. 

Think about it in context with other social movements; you didn’t have a strong opposition to gay rights in the 1950’s because most people didn’t even know that that was something that people wanted.  By the time you get a strong opposition to your point of view, that means by definition that your point of view is well known; a strong opposition means you’re already halfway there.

By Yosarian on Dec 14, 2012 at 2:59pm

I worry what will happen in the future if we don’t gain any mainstream appeal.
Prejudice is bad enough when the difference is minor or cosmetic, I can only imagine what it could be like when there’s an actual, quantifiable difference.
We can already see the first sullen glimmers of this in the whole “RFID is the Mark of The Beast” nonsense, we don’t need religious groups branding the Augmented “Mutilators” and quoting Leviticus to justify anti-Aug hatecrimes.

We need mainstream appeal to nip this problem in the bud. When augmentation, longevity and AI become a physical reality, people need to be comfortable with the concept, so that is met with, if not curiosity, then at least apathy, rather than bile.

By Harry Dishman on Dec 15, 2012 at 7:14am

Yosarian; Its not that I’m afraid of the hate crime up front but in the general population the term has a much more negative connotation then you are suggesting.  In geek circles or tech Sauvé circles what your saying is true; but if you talk to a group of soccer moms you’ll get a much different response.  My job is doing thinks like this in real life and I’ve gone so far as to ask some of our target demographic samples questions about transhumanism.  What I’m saying is that we should do things that are positive in a way that gives us to the ability to talk to some one that has an already has a positive impression because we created that impression to what we are doing.  By creating the positive impression and then they will wonder oh what is Terasem or what is that your are a trans what? and there is your opening.  While I also think its less critical that we fall under one banner or the other but that we be happy with our diversity and accepting of each others take and focus on being productive.  all in all I think we are very much in agreement but with maybe some minor tweaks?  in any case with this demographic study I’m not trying to solve all this but get us to think and provide a basis for further analysis but better understanding of the transhumanist demographic.  AND I think that these techniques will get us there slightly faster and help prevent any resistence until its too late.

By David J Kelley on Dec 15, 2012 at 7:09pm

Oh, yeah; I think we agree with most of your ideas and comments.  I guess I just don’t think we should be timid.  When you have a big idea that could change the world, I think you just try to get it out there, and explain it yourself before someone else gets to define it for you. 

We are going to be considered transhumanists no matter if we like the term or not.  Our best bet is to make sure that we’re the ones who define what “transhumanist” means, not the people who disagree with it.

By Yosarian on Dec 16, 2012 at 12:51pm

Yosarian; I don’t think that I’m suggesting that we are timid about it and certainly we would control the definition, but what I’m suggesting might be more akin to saying that we don’t lead with that with these more general projects.  This creates a warm fuzzy and gets them interested in x group or y group.  When they already have a warm fuzzy AND ask about what transhumanism means we are more likely to engage the public faster with our ideas vs. engaging a subset that already match our current demographic.  I think it is a very subtle difference but one that will improve our ability to connect.  Let the community mold what transhumanism is organically and follow this more broadening engagement model and we will get to singularity faster, at least that is my hope and also the techniques we use in corporate marketing engagements.

By David J Kelley on Dec 17, 2012 at 10:53am

The old-fashioned sense what they define as personhood is being threatened. To them, generally, a person is a child of God; in practical terms to keep the petroleum-based economy going so they can drive in cars to church, to shopping centers, supermarkets, on vacations—even hunting.

By Alan Brooks on Dec 21, 2012 at 8:39pm

That may be true to show me degree but I hope that the kinds of things I’m suggesting can cut that short before it would become a force, as irrational as that is, to be reckoned with.  I also think that it might be that we use religion to manipulate civilization in the right direction.  In this case an engineered religion to focus the irrational masses on the rational with out them knowing it or it becoming common knowledge… Bit that is a topic for another article…

By David J Kelley on Dec 23, 2012 at 11:25am

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