Posted: Sun, March 10, 2013
The purpose of the H+ Flash Media Project is to provide a rapid response in online mass media to H+ and related stories. For example, responses could be posted to the comments pages of newspapers. The idea is that editors want to maximize readership and hence advertising revenue - cynical, some might claim, but true. Online reader feedback helps them do so by providing them with an idea of the popularity of a given topic or point of view. Simply stated, if an article is slanted against H+ and receives a lot of criticism from the readers’ comments, the editor may well decide it’s not good for business and shift bias accordingly. Similarly, if a pro-H+ piece receives lots of praise and an enthusiastic response, there will likely be more such articles commissioned.
This, of course, impacts literally millions of other readers’ minds and is a very cheap and powerful method of media influence. The mechanism created is an online alert between team members, hopefully hundreds eventually, followed by a percentage of them logging onto the site in question and dominating the discussion in our favor. Note that is is targeted at MASS MEDIA – the kind that has hundreds of thousands, or millions, of readers.
Please sign up to receive email alerts about articles of interest. Anyone who sees an article of interest in the mainstream media should post the URL on the group, along with any explanation they feel necessary. What is crucially important is that there is only this one post. Any comments on the topic should be made in the media outlet concerned, NOT on our FB group. The reason is that everyone should be getting email alerts from FB, and extraneous comments would flood the system with emails and render it useless. (Imagine if 1000 people all decided to have their say on FB and you were getting thousands of emails a day!). So, if you do not have a URL to post, say nothing on the FB group, please. This is so important that those breaking this rule without very good cause will be removed from the project. Consequently there should be very little email traffic created. Finally, act on any such post quickly, to get your comments onto the media site as fast as possible, as sometimes there are hundreds of comments on articles.